Tag Archives: Ucraft Brew

Getting Back on the Horse

Spencer/ June 7, 2016/ Entrepreneurship/ 0 comments

We hear the phrase “don’t be afraid to get back on the horse” when we stumble, but what does that actually mean for an entrepreneur? Should we pursue the same business, do something else (aka get on a different horse), or give up altogether? These are the kinds of questions I address in detail when discussing the future of my

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Can You Be a Part-Time Entrepreneur?

Spencer/ May 31, 2016/ Entrepreneurship/ 0 comments

An entrepreneur will take on as much as they can handle to make their business a reality. But if they have to work a 40 hour “day job” on top of all the day-to-day activities that goes along with their business, will they really be able to make it happen? There will undoubtedly be stories on both sides of the

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Accepting Defeat? When to Throw in the Towel

Spencer/ April 15, 2016/ Entrepreneurship, Life/ 0 comments

Defeat is never easy to face. While even the most successful businesses will experience defeat at some point, for a young startup, defeat can feel like a hole that sinks the ship. Ucraft Brew recently experienced yet another defeat, walking away from the Nevada Governor’s Cup with no winnings. The pitch went well, the judges had a great feedback, yet

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Ucraft Brew Second Pitch: Check!

Spencer/ April 13, 2016/ Entrepreneurship/ 0 comments

Ucraft Brew has done it again! We successfully made it through our second pitch for the Nevada Governor’s Cup. As I’ve discussed before, it may feel nice to finally be done with our pitch after weeks of stressing about it, but there’s still work to be done. My team and I will need to sit down soon and really go

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Growth Hacking Pre Startup: Hi Future Customer

Spencer/ April 3, 2016/ Entrepreneurship, Growth Hacking/ 0 comments

What is growth hacking? Wikipedia defines growth hacking as a marketing technique which aims to attract users at a relatively low cost and primarily by means of technological integration. Guru entrepreneur, Sean Ellis, coined this term in a 2010 blog where he phrased growth hacking as “a person whose true north is growth.”  When put this way, what entrepreneur wouldn’t

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First Investor Pitch: Check!

Spencer/ March 28, 2016/ Entrepreneurship/ 0 comments

Well, it finally happened – we gave our first investor pitch (judges, investors… they feel the same). This was single-handedly the most important public speaking event I have ever taken part in and it was a big step forward for Ucraft Brew. Now we just sit tight and hope we win the $50,000, right? Not quite. “people may or may

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Enterprising Ninja Wordsmith? Know Your Brand

Spencer/ March 19, 2016/ Entrepreneurship/ 0 comments

In his TED talk, The Greatest Ted Talk Ever Sold, Morgan Spurlock asks a multi-million dollar deodorant company about their brand, and everyone in the room hesitates to answer. Interestingly, when he goes around to ask average people what their brand is, a few of them can answer without hesitation. I wish I could answer this question with that same

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Photo Op: Beauty and the Beer Bottle

Spencer/ March 15, 2016/ Entrepreneurship, Photography/ 0 comments

I enjoy photography. I’ve been doing it for about 3 years now as a hobby, and it’s opened a lot of doors for me as a result. From getting the opportunity to photograph a family’s closest moments, to flying 2,000 feet in the air in a hot air balloon, photography has been an adventure to say the least. Some of

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